Hoveround is a well-known name, but more importantly are the constructs of the website and the construction of the Hoveround electric wheelchair as well as the creativity and marketing used by the Hoveround company in their commercial. Commercials and infomercials are a creative source of marketing certain services or materials and products, but the Hoveround is much more than simple marketing. Those in wheelchairs, either confined henceforth or recuperating from injuries, seek different chairs, whether electric or not, for different reasons.
The first thing that one should notice about the commercial for the Hoveround was the people. This commercial showed real people, not hired actors, and lots of them. This technique shows that the Hoveround is owned and operated by many people that many average people you know have or had the Hoveround. Another great aspect of the commercial was that it was purely business items which were discussed. Hoveround designers and company are so assured in their product and how effective it is that they brush over the smaller fringe benefits it has to offer like the ease and comfort of the chair, and head directly into how to receive a free information kit or a free video about the Hoverround, and how to try and qualify for a free chair.
The second thing one should notice was the few key components which were actually left out of the description of the Hoveround. While Hoveround is a great product to be used by anyone who is confined to a chair, it is not mentioned that the Hoveround electric wheelchair is meant first and foremost for people with disabilities in their arms, who cannot steer a normal chair.
The first thing that catches the eye about the Hoveround website was how limited the “show” is. The design of the website doesn’t have lots of pop ups or bright colors or bright colors with strenuous links and tabs. Meant, obviously, for those with lesser computer skills, the website is simple and precise. Details about a free information kit from Hoveround are the first thing you see when you visit the website, along with a phone number to call for more personal assistance in checking your qualification for the Hoveround, whether it suits you, and making the purchase. Hoveround describes the usefulness of their product as allowing more mobility in life.
While offering more mobility, the construction of the chair itself was developed by Tom Kruse based on designs from people working as NASA scientists all the way through truck drivers. The seats of the Hoveround are designed to fit your body, and provide optimum support for someone who is confined to a chair. The speed of the Hoverround, while limited to 15mph, offers a normal walking pace to keep up with others.
While the design and accessibility of the website are enough to convince of the durability of the product, it is great to see all of the available accessories such as a canopy, crutch holder, beverage holder, walker holder, to meet whatever your needs might be. Hoveround website is easy to navigate and its even easier to have a representative help you meet your needs.
